20th February 2020
February 14th 2020 unveils GEQO.co.uk
Following an extensive period of live testing, GEQO was formally launched last Friday and immediately experienced a massive influx of activity.
GEQO is a collaboration between Adapt, CCF and Niche Digital – three well-known companies in the Specialist Lending arena.
Introduced to the industry in a private event during 2019, the concept is simple, albeit not unique, in providing a simple online comparison for those seeking specialist lending, namely bridging, development and BTL products.
Preferring to build on the relationships the companies already have with lenders, GEQO decided to build the comparison products around a small number of recognised lenders, with proven (to them) service standards. The current lenders add up to be able offer a complete solution in all the specialist areas of lending.
The launch is supported by:
Since the private launch, GEQO has amassed 10,000 site visits, with 75% of those being unique visitors, 900 leads and completed 31 cases through the portal. Now, ramping up the search engines, GEQO expects to see 100,000 plus visits throughout 2020, with a targeted 250 completions.
It really is a simple concept, which provides a platform allowing both the borrower and broker an opportunity to use modern technology to apply for a loan, whilst getting expert award-winning service from respected industry professionals who sit behind the site.
Traditionally, the current comparison sites are in general owned and ran by tech geeks who have no industry experience and only interested in generating unqualified leads that would then be ‘prostituted’ around the market for a fee, whilst at the same time wasting lots of the lenders’ time.
GEQO considers their panel of chosen lender partners will give the borrower a solution to fit any individual and specific needs, whilst also providing the lender a fair chance of receiving good levels of qualified work to sit within their individual lending criteria.
Maintaining Adapts no fee approach, this also gave confidence that the GEQO commitment to clients would ensure leads were being generated to complete, not to simply churn fees – a trait generally associated to simple lead generating sites.
The company name is a shortened version of GEt QuOtes and fell perfectly to match the well-recognised Adapt chameleon with another little ‘mascot’. The Valentine’s Day launch was intentional, to mark the start of their ‘relationship’.
The GEQO team currently stands at just two, although added to the individuals at Adapt, CCF and Niche, there is an awful lot of bodies and indeed experience looking after incoming enquiries. Initially, each lead is assessed, before the team package the proposal thoroughly and progress through to completion.
Aidan Tiernan, CEO of Creative Commercial Funding Limited commented:
I am so excited entering this phase of GEQO, working closely with award winning team at Adapt to present a refreshing online property finance sourcing portal, for developers and investors existing and new.
With our combined experience, this partnership can only flourish and GEQO will develop into a huge success.
Stephen Burns, part of the Adapt team said:
We’ve had great success preciously collaborating with Aidan at CCF and now with our IT partner Niche Digital, I really expect GEQO to make a significant impact in the Specialist Lending space. Excited doesn’t come close!
Mark Posniak, Managing Director of Octane Capital said:
We are absolutely delighted to be a founding partner of Geqo and wish them all the very best of luck with the launch. We are certain that with the personalities and quality behind them that it will be a huge success which we hope to be a large part of.
credited Bridging & Commercial
